Getting people to your site!

Tweek

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Today, the biggest problem that new website owners have is: “How they can get traffic to their website?” Significant amount of time and energy is spent today on this single task. You or your webmaster needs to commonly focus on:
- Get ranked well on the most important search engines (Google, Yahoo, Msn, Ask.com, etc.)
- Pay Per Click (PPC) programs
- Cost Per Click (CPC) programs
- Link Exchanges
- Directory Submissions
- And more…
All of these methods are valuable for getting traffic to your website. If you are not competent enough to rank well your keywords, you can obviously hire a SEO (Search Engine Optimizer) for this work. From search engines you can get a very large portion of traffic to your website.
Today, everyone wants to know the big secret to driving traffic to their website. Every day I see an article or an ad talking about driving people to your website; driving traffic to a website has become the “holy grail” on the Internet. People are realizing that if you build it, they won't come... unless you give them a reason. Website traffic just doesn't happen by itself. Your website is just one of many millions on the web and people rarely just stumble upon your site by accident.
There are many ways to drive traffic to your website. You can buy traffic from vendors that will pummel your website with hits from automated programs. This will increase your hits but will it increase your bottom line? Probably not. You can set up blogs that spider (connect to) your website increasing your traffic count. Does this drive users to your website? Only if your blog is so interesting that people are reading it. There are thousands of blogs posted on the internet and your blog is just a needle in the internet haystack.
Another trick is to create RSS (Really Simple Syndication) feeds for your website and subscribe to other RSS feeds. This again will increase your hit count but will do very little to drive potential customers to your website unless you're providing valuable information. Tricks will increase your hit count but do very little todrive potential customers to your website. People often turn to traffic exchanges. Quite simply, a traffic exchange is a program where you sign up and agree to surf sites in exchange for some credits. These credits are then used when other members of the exchange surf to your site. This traffic is not highly targeted traffic. In fact, if this were your only method of advertising your website, you'd probably fail. BUT it is a great method of getting traffic to your site in addition to the other methods listed above.
So, why do people use traffic exchanges? Here are a few of the benefits:
- Increase your Alexa rating! Did you know that some search engines factor your Alexa rating into their algorithms? More traffic means higher search engine placement!
- Increase your branding awareness. Any marketing expert worth his salt will tell you that branding is extremely important to stand out amongst the billions of websites out there. More traffic equals more sales. A percentage of people surfing will be enticed by your ads and click on them to find out more information. Another source of revenue. Many traffic exchanges will actually pay you money to surf. More importantly, as you refer other people to the network, you'll earn a percentage of the money that they earn! It may be small amounts but if you work the system it could amount to a lot of money.
Now, before you head over to Google and search for Traffic Exchange, I'd recommend knowing a few facts:
- Some traffic exchanges are simply out to get money from you and will refer very little traffic to you.
- Some traffic exchanges have poor systems in place to stop cheaters from running programs to increase their credits faster.
Finally, some traffic exchanges will allow popup, active x controls, site rotators, etc. in their network. Any of these can stop your auto surfing from working, or even worse, allow your computer to be infected with a virus.
The best part about Traffic Exchanges is that you really have nothing to lose and everything to gain. The worst thing that could happen to you is you get a little bit of traffic which increases your Alexa rankings and you don't get any money.
Of course, for the system to work, you've got to make sure that you do some surfing yourself. The makers of the exchange programs realize this and some of them even have an auto surf feature where you get a reduced number of credits while your browser happily loads page after page every 10 seconds or so.

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QuwenQ

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Wonder how many points you got for this.
If you have something like this, you should quote it.
 

munim

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sorry for saying this: but a traffic exchange is one of the most useless ways to get traffic to your site. this has been my observation from my webmaster's experience of the last 6 years.
the best way to get traffic and more visitors coming back to your site: to have good content... there is no second option to it.. no one will like to visit your site if there is nothing there for your visitors.
and as far as promoting the site is concerned, SEO and blogging works very well if you have good content. exchanging links/advertising with a few good sites is not a bad idea too.
but link exchanges are a complete waste of cash. look at it from a "surfer's" point of view.. the people who participate in such programs and are the traffic to your site..
they are just there for a few seconds and they can't wait to close your site when the timer stops. ofcourse your site may have some interesting content, but they are there to "surf" and earn credits. will they click on your ads? NO.
Edit:
edit: sorry.. i mean traffic exchanges are a complete waste of cash
 
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alex6969

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I think traffic exchanges are useful at the beginning, people can view your site and if They like it can return or add it to the bookmarks. But in a second moment it isn't useful.
 

cointoss

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I have to agree with everyone who is disagreeing. Or something like that. lol. I have had several different websites of different types over the years, and I have found traffic exchanges to be wastes of time. However, they are free sources of traffic, though if you do not want to "earn" the credits by surfing other member's sites, you are welcome to buy the traffic. The main reason traffic exchanges produce poor results is the people using the exchange (the one's actually viewing your website) are other members of the exchange.

Who better to visit your website than other webmasters? Well, think about it. The entire time you are surfing other member's sites, you aren't doing so to view new and different websites... No, you are waiting on the counter so you can click "next site" and earn yet another credit so a webmaster (just like you) can visit your site and wait for the timer... It's a never ending circle! I have heard that these types of exchanges can be successful for websites that offer webmaster related services, since it is webmasters who are using the services. So, if you have, say a banner exchange, then maybe you can find some measurable benefit from traffic exchanges. However, other webmasters will see little to no benefit from using such services. Of course this is just my humble opinion (based upon personal experience).

I would second the idea of getting your website listed in search engines. It is a great way of getting targeted traffic to your website, since the visitor is actually searching for you. If you are going to do so, try to target your keywords to your sites purpose. I mean, don't try to find out what the most popular searches are, because what use is it to "trick" someone into visiting your website? But, search engines are not the "holy grail" because just like there are millions of websites, there are also millions of websites listed in the search engines. What are the chances your site will be listed before thousands of other similar sites... If you are going the search engine route, try to get listed in DMOZ.or first. Many of the other search engines actually propagate their listings from DMOZ. This is good, especially since some search engines (including Yahoo!) charge commercial websites for even considering the listing (even if you aren't listed...)

Banner exchanges and their benefit have been argued widely. You can't take my word for it, since I run one myself. lol. But I feel that banner exchanges, when run properly, are very beneficial to webmasters. When you first start out, a banner exchange is a great way to get free advertising for your website. As your traffic builds, the banner exchange only helps you more, since the more traffic you have, the more times your banner is shown on other sites within the exchange. If you are interested in joining my banner exchange, click the link in my signature.
 

Slothie

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Funny how noone mentions social networking, thats where about 80% of my traffic comes from.
 

Sohail

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I don't like traffic exchange... That's a great article though :).
 

Jesse

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what kind of article is that. no paragraphs. Lol :p
 
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