Paid To Click vs. Pay Per Click: What's the difference?

ata.online

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I was following a site which was for sale at $4500. It claimed it generates $700 net profit after deductions from facebook campaign. Now Adsense rules are that to use PPC on adsense site, the landing page has to be without any adsense ads. The site in question uses targeted Facebook advertising to generate adsense income from his landing page.

i came across this thread on the google forum

http://www.google.com/support/forum/p/AdSense/thread?tid=658d030a985b8562&hl=en

http://groups.google.com/group/adwords-help-guidelines/browse_thread/thread/8803a3d74d66c833?pli=1


and it allows PPC traffic as long as there is no adsense ads on the landing page.
Therefore, i have removed the adsense from the main page to be eligible for PPC traffic.



I checked out the terms and sent him an email:


Hi,
>Sorry for the inconvenience, but i read through the adsense TOS and it
mentions PPC for adsense is not allowed:
>
>https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=48182
>
>Just slightly confused as i was thinking of doing this. Also, if your
website generates revenue this way, wouldn't that get you banned?
>
>
>Thanks.


He responded by saying:

read carefully, it says paid-to-click not PPC, and have you ever heard
about adsense arbitrage it basically is creating a adsense website and
buying traffic from adwords.

Paid-to-click this is when people pay for adsense clicks.
PPC this is when people pay for page visits.

Thank you


I know if i responded back, he would get rather angry, irritated as his income could be at stake if his website does not sell.

I know Paid To click on adsense is definately not allowed, but i'm sure PPC and PTC is the same meaning as far as adsense is concerned?!
 
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