I think it's really great that you own all of your own content rather than ripping it off left and right like so many people often do. It's fundamentally a great site, and I can tell that you have put a lot of love into it. I also think it's quite awesome that you wrote it by hand. Many people don't do that, either.
Alas, I do have a few criticisms. Sorry. I hope they help, though.
Frames = ick. Why are you using a big frame, anyway? If you own your domain name, you should just set up your name servers. There's a dozen tutorials on that around here on the x10hosting forums, thankfully.
That whole middle frame thing is not good, either. Just to let you know, I couldn't initially browse your site correctly, because like most people, I have iFrames disabled. (It's been a long time since I've seen people use them for anything but ads, eh!) That right there is a good reason to not use frames. Learn the fine art of using
php includes. It's super easy, and x10hosting has you idiotproofed by default so that you don't end up with the security problems that unsafe includes can pose. Learning php would be grand! And XHTML, as no one uses "HTML" anymore. Keep in mind, frames are a relic of an era where rollerblades were super cool and the organic soy latte could only be purchased at the most upscale coffee houses.
Also, your buttons are quite pixellated. Try redesigning them again (look up a tutorial on button making), and make sure to use antialiasing and save them in png format. Antialiasing is basically when things are nice and smooth. A png is like a gif or a jpeg, but it's not lossy and allows partial transparency. Which basically means that png images look much nicer than gifs and jpegs. Also, whilst Arial is a great utilitarian font, you might want to try something a little sexier for your buttons and banner.
Host your own web counter, don't use one of those silly free ones with a link back to the host. Try this one:
http://www.stadtaus.com/en/php_scripts/counter_script/
I like that you've got lots of content and it's quality content. I like your mouseover larger images on the items you are selling. I also like your "main.swf" object. Your website has all kinds of great things going for it! Just fine tune the little stuff.
By the way, I should probably mention that one of your menu buttons is misspelled. I'll leave you to figure out which one, though.