Basic SEO for Newbie as of 2012

Discussion in 'SEO, Promotion, Advertising' started by dkjainshop33, Oct 12, 2012.

  1. dkjainshop33

    dkjainshop33 New Member

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    Hi,

    Though I have into designing websites for quite sometimes but from an SEO point of view, I am totally clueless. SEO for me was adding keywords or adding description in content / description type of meta tags. However as i was reading on the internet, Google now no longer (with its biggest Panda update) use meta keywords and descriptions at all.

    So, plz tell me how do I get started with some basic SEO. Any tips, tricks, articles which teaches a step by step process to do basic SEO.

    Hope you guys will provide valuable suggestions.

    Thanks & Regards,
    dkjain.
     
  2. cybrax

    cybrax Community Advocate Community Support

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    Never assume Google is stupid my golden rule!
    Provide information or services that are useful to some people.
    Do not copy other sites word for word.
    If you rewrite something trying to beat copying detection, then to succeed the new article must contain more or newer information than the original.
     
  3. essellar

    essellar Community Advocate Community Support

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    Google still uses the description meta for the blurb when it lists the results of searching for you (or your product name). You may have noticed that if you search for a particular business or product, the target site is usually broken out (home page plus a few other pages that are commonly relevant) with a description rather than a bit of excerpted text with the search terms highlighted. And the keywords are still considered, but only after the page content.

    There are only two things that really matter (apart from users clicking on your entry in the search results — popular results will get better rankings over time): quality content and quality inbound links. You can help a little by supplying a site map and using the other Google webmaster tools, but they can only give you a boost after you've worried about the content.

    "Doing SEO right" is almost exactly the same thing as doing accessibility right. That is, along with making sure that the words are there, you need to make sure that the structure of your HTML supports the information. Using header tags correctly (<h1>, <h2>, etc.) makes a big difference, as does using good <alt> tags for your images. If you are concerned with regional queries (let's say you're a doctor or dentist, or have a bricks-and-mortar business), then using microdata tags can help a lot when people are searching from nearby

    Try not to do everything on one page. Your landing page should sketch things out generally, but try to keep each of the pages in your site on-topic.

    Don't worry too much about "keyword cramming"; the indexing code is pretty good with synonyms and word variants for general searches, and when people are searching for exact words (a quoted search) they'll be looking for something that's either going to naturally match your page or would make your site an irrelevant result (and that could lead to them adding you to their personal block list, and you definitely don't want that happening too often, because it'll become part of the algorithm eventually). If you are creating a product site, mention the product in the content, but try to avoid sounding like one of those idiots who constantly refers to themselves in the third person.

    The occasional repost (with attribution and permission) is okay, but don't let it become a habit. There were quite a few high-ranking sites that basically based their entire business model on reposting content from elsewhere (eHow, Mahalo, et al), and they were thoroughly squashed by the Panda update last year — almost immediately after Google introduced the personal block list for Chrome and discovered that a huge number of people found the sites and their practices objectionable. Basically, if you continually add content that is taken directly from (or weakly reworded from) content that has already been posted elsewhere, you go to page 80,972 in the results (if you're not blocked entirely).

    Beyond that, though, it's mostly a matter of creating valuable, original content. Not only does Google look upon that with a fond eye, it's the best way to get other people to link to your site. And it's not nearly as much the number of links that matters as who is doing the linking. How you go about generating quality links depends a lot on what you and your site are doing. If you offer personal services of any sort (like, say, a wedding photographer), then getting your clients talking about you — in a good way, of course — can create a lot of buzz. Other sites may get a big boost by announcements or articles posted to influential aggregator sites like YCombinator's Hacker News for tech and startups, Reddit (in the appropriate subreddit if you're specialised), and so forth, or in influential forums. You won't get immediate link juice, since the links you post are often tagged "no-index no-follow", but you'll get the right people looking at and talking about your site, and perhaps using your product (if you have one). A link or two from someone with a relatively high Page Rank will do an awful lot for your own rank, and you can't really pay for that. (Well, unless you have very, very deep pockets or a team of, um, persuasive minions telling people that they have nice houses and it would be a shame if something were to happen to them.) If you have friends and associates/colleagues, even if your relationship is only online, who seem to be doing okay on teh Googles, it might be worth asking for a mention. And don't forget the social approach — having a presence on Facebook, Google+, Twitter, etc., with links to your site and regular, meaningful activity can lead to a lot of "lazy word of mouth" through likes and so on.

    And whatever you do, don't fall for the trick o' the week. Anything that seems hacky or even moderately dishonest may work today, but you can bet that whatever hole you're exploiting is going to be plugged tomorrow. Google (and Bing) depends on the quality of its search results to get and keep users, and it depends on the quality of its users to attract and keep it's actual customers — the AdWord advertisers. If the eyeball count drops, then the ads are worth less. If you do anything to mess up their perceived value to their users, and thus to their advertisers, they're not going to take it well at all. A one-day trip to the front page is not worth banishment, and once you're sent to electronic Coventry it takes an awful lot to get back on Google's good side. So no black, grey, or even slightly off-white hats, okay?

    (By the way, AdWords works if you are doing anything commercial. It's not that Google ranks their advertisers higher in return for the money they're paying, but that advertising click-throughs count as positive feedback in the search results. If your site would "naturally" be on page 14, but AdWords gets you on page 1 alongside the big boys and people choose you instead of them, your results will be ranked higher.)
     
    Last edited: Oct 12, 2012
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  4. Nitto1320i

    Nitto1320i Member

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    @essellar wow my eyes almost fell.. but i learned something from you today. :)
     
  5. essellar

    essellar Community Advocate Community Support

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    Okay, if the eyes didn't fall out, it means I need to add more.

    If you have a choice, use HTML "5" (as a "living standard", it no longer has a version number officially). I don't mean the gee-whiz stuff like the <canvas> element, or the <audio> and <video> elements. Use 'em if you need 'em, but they're not relevant to SEO. I'm not talking about JavaScript wizardry or CSS 3 effects either. I mean use the new doctype...

    HTML:
    <!DOCTYPE html>
    
    ... and the new content tags, particularly <hgroup>, <header>, <footer>, <section>, <article>, <aside> and <nav>.

    _____________________________________________
    (This section deals primarily with long-form content. That would include essays, news articles, in-depth reviews, tutorials, etc. — things that generally involve scrolling more than one screen.)

    There is a specification in HTML for document outlines (similar to the Outline view in a word processor like Microsoft Word, or to a table of contents). You might want to take a look at the relevant article over at HTML5 Doctor, and make use of one of the outlining tools available (like the Chrome extension).

    It's better, when creating content, to work by starting with an outline and working towards content, but sometimes you'll already have long-form content to begin with. It may be something that someone else has submitted, or it may have been a bit of a "word doodle" that accidentally turned into an article/essay while you were writing. Search engines attach a much higher "relevance" score to things that are important enough to be headings, and the easiest way to see how a search engine index "sees" your page is to take a look at the page outline. If your outline looks like a decent summary of your article, the page will score a lot higher (all else being equal) than a page having the same content hidden in running text. (At the same time, it make the content a lot easier for a human reader to deal with. As I said previously, good modern page-level SEO and accessibility are nearly the same thing.)
    ________________________________________________

    So, content is King. It always has been, really, but there used to be effective ways to lie about content (the keywords meta, JS content replacement, invisible text, and so on) that don't work anymore.

    But there's one other really big thing left to consider: users will only take as much frustration as they think your site is worth. Click-throughs matter if you want to retain or improve your position, and blocks (which come mostly from the Chrome Personal Blocklist extension) can take you down quickly*.

    If all else is equal (the same content marked up in the same way), a better-designed site will score higher over time than a poorly-designed site. It's not just that organic links will build eventually, but that people won't dread clicking on your link in the search results, and they won't tell their friends to avoid you. Positive word-of-mouth is great when you can get it, but it's just as important to avoid negative word-of-mouth. If your site is pleasant to use and has reliable/valuable content, you'll get more click-throughs. And that will take you higher in the search rankings.

    Typography matters. Graphic design matters. Layout matters. Navigation matters. Usability matters. And they all matter because user optimisation is search engine optimisation over the long run.

    I know: everyone wants a short-cut to the front page. But there are only ten unsponsored results on the front page, and eleventy-zillion sites all hoping to be there (some actually hoping to be there no matter what you're searching for). Start by being better than 99.9% of the crowd. That will put you just behind the established names. If you're good enough, you will become an "established name". And if that's just in a narrow sphere, that's okay—you won't be wasting anyone's time or fanning the flames of anyone's ire by popping up when you have nothing relevant to add.
    ______________________________________
    * There is a threshold for blocks. There are always oddballs in the crowd, so a few outliers won't hurt. And Google is pretty good at spotting organised "astroturfed" blocking, so it's hard for a competitor to take you down that way. ("Astroturfing" is a fake "grass roots movement", usually commercially-motivated, but sometimes politically-motivated as well. But then, who can tell the difference between commercial and political anymore?)
     
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  6. Angeloalbertini

    Angeloalbertini New Member

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    I am a newbie of SEO...I also think that ranking a site is not simple for keywords, bla bla, we need develop SEO dependent on content and aim we want to control on this site...
     
    Last edited by a moderator: Nov 6, 2012
  7. Nitto1320i

    Nitto1320i Member

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    wow my eye almost fell off reading. it was worth the read. thanks. :)
     
  8. design2perfect75

    design2perfect75 Member

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    Great Unique Website Content and quality backlinks (guest blogging, article submission, forum posting etc) will Improve the chances of scoring high ranks for keywords in the post penguin update era of google.

    hope that helps
     
  9. Zora2012

    Zora2012 New Member

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    Follow off page SEO strategy Directories Submission, Article Submission, Press Release, free Classified Ads, Forum Posting, WEB 2.0, Video Submission, Bookmarking Submission, promote your website get effective traffic.
     
  10. pipi1004

    pipi1004 New Member

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    In short, something you must do in SEO:
    - On-page: Optimize the title tag, description tag, ALT tag, Headings by adding keywords into them or at least make them simple and have the content about what your site doing; to do that you should ask the developer to change the code.
    - Build In-bound links, out-bound links
    - Build backlinks from related sites to your site.
    - Build social networks.
    Remember the golden rule: Content is the king, so write blog more (have keywords in there)
     
  11. arindamdutta16

    arindamdutta16 New Member

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    Search engine optimization service helps you in your effort to make your product get internet visibility that approaches a huge volume of customers interested in your service. Search engine optimize use off page and on page seo technique, both are very important for website promotion. Seo On page is process of effort that we take in defining keyword, Meta tags, content duplication, domain, title etc which have to follow while developing site. Off page optimization is technique of search engine optimization. Off page seo are best techniques of link building. Off page seo techniques are directory submission, forum posting, classified, article posting, and social networking. We can get more backlink and traffic from it.
     
  12. smartblogger

    smartblogger New Member

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    A basic definition of what SEO is methods that we use to manipulate our content to make it easier for the search engines like Google, Yahoo and Bing to find and rank.

    The main goal of doing SEO doesn’t stop at being indexed by Google and other search engines and getting a high rank. Rankings have zero value if there’s no traffic. A good practice of SEO will give you an increase in traffic by improving your rankings and attracting users from relevant sources, so you are more likely to have quality and meaningful traffic on your site that converts.

    Few factor one should remember :

    Keyword Research
    Content Creation and Optimization
    Link Building
    1 Internal Link
    2 External Linking
     
    Last edited: Jul 15, 2013
  13. sandhu786brothers

    sandhu786brothers New Member

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    basic seo techniques:
    1. do onpage seo properly you can rank with doing onpage only if teh competion is low
    2. do offpage seo - link buiding techniques like web2.0 properties , forum posting , blog commenting, guest posting etc.
     
  14. ibnunih

    ibnunih New Member

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    Cipto Junaedy said if you want to success for business online you must know SEO basic, or you will lose from your competitors
     
  15. garrettroyce

    garrettroyce Community Support Community Support

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    @essellar covered about every good practice. Read those posts over and over again! I'm mostly going to re-iterate those posts.

    In my experience, the best practice for SEO is to make your site valuable to your users. A decent search engine can tell if you're designing your website for spiders and not real people.

    DO:
    • Tag all of your images with alt text
    • Use heading tags correctly to organize your pages
    • Create high quality, unique content
    • Use ROBOTS.TXT to help the search engines find your content
    • Put a healthy amount of content per page; ideally there should be more content than markup
    • Be patient; building SEO is a painfully slow process at times
    • Sign up for webmaster access with the major search engines

    DON'T
    • Spam keywords in the body text, in the header tags, title tag, or image alt tags. Don't spam invisible text.
    • Post backlinks on websites that have nothing to do with your content
    • Change the page content based on the user-agent or suspicion that a spider is on your page
    • Put your content in pictures, Flash animations, javascript, movies, or anything that isn't text
    • Create excessively long or short pages
    • EVER do something that promises to rapidly grow your SEO through questionable means. A black-hat trick will get you on page 1 of the SERPS one day, then the next day, Google will pretend you don't even exist.
     
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  16. putrisouvenir

    putrisouvenir New Member

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