So far, so good. I'm not a big fan of the khaki colour (it's neither subdued enough to "just be there" nor bright enough to be "branding" without some accents), but that's really neither here nor there. The text-shadow on the body copy and menu text is a little bothersome, though -- it looks blurry, and an e-commerce site should probably look more like a brochure printed with a fine screen on glossy cover stock rather than like something web-printed on newsprint. Keep the shadows on the accent text (headings and such); if you have crisp body copy to contrast it with, it will "pop" as an effect.
I'm not a "device" user so I can't comment on the mobile experience, but the design seems to hold up well (or at least well enough) at any reasonable size I can make my browsers. I'm limited to 1080p for browsing though; it looks like there's nothing restraining the content width for stupid-large monitors, and it could get hard to read at widths much greater than 2000px. I'd put a max-width on it or use a media query to
set the font size in vw units after you reach a certain width just to keep the line lengths manageable.
I suspect that the most interesting bits are the stuff we can't see. That's the problem with showing off a custom CMS: nobody can tell you're using a custom CMS unless you've done something horribly wrong. So while it's possible to get "hails of derisive laughter, Bruce", you won't get much in the way of attaboys unless people can play with the back end, and you should probably take "I didn't even notice" as a high compliment. And, truth to tell, I didn't notice anything other than my usual picayune design niggles; everything is where it ought to be, and works like it says on the tin. I have no idea how it works or whether it will scale nicely, but it works and seems to handle at least one user at least as well as anything else posted here. (Believe it or not, a lot of what's posted for review here has trouble scaling even to one user on Free Hosting, though it may have seemed snappy running with local file access, 8 CPU cores and gigs upon gigs of RAM to play with.) The HTML is neat and tidy, the request numbers/sizes are reasonable for a jQuery + bootstrap site, and all is apparently well.
