How to Choose the Right Advertising Agency?

mrgreenjcs

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Hello everyone.

I’m considering hiring an advertising agency for a growing mid-sized business and would like advice from people with real experience. What key factors should I evaluate when choosing an agency, such as industry expertise, creative capability, pricing models, or communication style?

How important are case studies versus cultural fit? For those who have worked with agencies, what were the biggest benefits and unexpected challenges?

Did an agency measurably improve brand awareness, lead generation, or sales?

Finally, what questions should I ask during initial meetings to avoid mismatched expectations and ensure a productive long-term partnership for sustained growth and accountability results?
 

mrgreenjcs

Member
Messages
53
Reaction score
0
Points
6
Hello everyone.

I’m considering hiring an advertising agency for a growing mid-sized business and would like advice from people with real experience. What key factors should I evaluate when choosing an agency, such as industry expertise, creative capability, pricing models, or communication style?

How important are case studies versus cultural fit? For those who have worked with agencies, what were the biggest benefits and unexpected challenges?

Did an agency measurably improve brand awareness, lead generation, or sales?

Finally, what questions should I ask during initial meetings with an advertising agency in Tucson to avoid mismatched expectations and ensure a productive long-term partnership for sustained growth and accountability results?
thanks in advance for any help
 
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