Please review my business software services website

Discussion in 'Review My Site' started by NiiDTech, Jan 19, 2013.

  1. NiiDTech

    NiiDTech New Member

    Hi,

    NiiD Technologies is a business software services provider that has been in the industry for over 25 years. Our website is located at www.niidtech.com. We have recently totally revamped our website and would like some constructive criticism regarding our site regarding content, SEO, and anything else that comes to mind. Thank you for your valuable time.

    Best Regards,
    NiiD
  2. essellar

    essellar Community Advocate Community Support

    There are two problems I can see straight off. The first is that the site isn't small-screen-friendly, having a min-width of 1000px and no apparent means to reflow for smaller screens even if the min-width were removed. I think that ignoring the small screen is probably a strategic mistake—the decision-makers in a large organisation are less likely to be tied to the desktop than the cubicle drones who'll be the main user population for your end products. Since you're selling to people "on the go" (or at least people who affect on-the-go-ness, whether they actually need to be or not), then aiming for something that fits a mobile device comfortably wold probably be a more effective sales tool.

    The second is the information hierarchy in the HTML. That affects both human and machine accessibility. There's only so much you can do using WordPress as your content manager without having content specialists to shape the information. And the fact that your WP theme uses XHTML is no help, really, since XHTML doesn't have much in the way of document sectioning available. Try finding an HTML outliner extension for your browser (they're available for Chrome and Firefox at least) to see what the structure of the page looks like. Your home page looks like this in an outliner:

    Code:
    1. Hello
    2. We Deliver Business Software
    3. NiiD Technologies offers software services in:
    
    That's the whole thing. To a sighted user looking at the page in a sufficiently large browser window, it's pretty easy to find the information, but since the software categories are not represented by heading levels, a machine or a visually-impaired user needs to read all of the text to find out what you do. Something that looks more like this in an outline would be better both for accessibility and for SEO:

    Code:
    1. NiiD Technologies
       1.1. We Deliver Business Software
       1.2. NiiD Technologies offers software services in:
          1.2.1. Business Mobile Apps
          1.2.2. Document Management Systems
          1.2.3. CRM
          1.2.4. MIS
          1.2.5. iOS / Android Augmented reality
          1.2.6. Rapid eLearning
          1.2.7. Time and Attendance Solutions
    
    Since the word "Hello" is sort of free-standing eye candy rather than anything actually important, it can be formatted the same way as a heading without actually being a heading. Your company name should rule the roost, and that can be done without blasting the name across as H1 heading text by using your logo's ALT text. That will make the page make a lot more sense to anything or anybody who can't actually look at the screen to appreciate your visual design—and that includes search engines. When you tell the search engine what's important on the page, it'll listen. If your main product groups are just part of the running text, the search engine will consider it to be incidental information.

    You can fix that (mostly) without having to redesign the site. But there will likely be larger structural issues as the site grows that really need a transition to HTML 5 to fix properly. The <article>, section and aside tags, used along with header and footer will give your pages a document structure that you simply cannot achieve with div.

    In much the same way, ARIA landmarks will help with both accessibility and SEO, as will some microdata formatting.

    None of these things are magic bullets, of course—there's a lot more to marketing, even to web marketing, than building a web site that has the best possible chance of being favourably indexed. On the other hand, you can have all the links in the world pointing to you, but if the search engine can't figure out how to index your site against your best search terms, you'll still come up far down the list. I don't think there's a really good reason to be ranked for the word "Hello", do you?

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