Hi,
Would really love to get your opinion what can be improved in the website. http://lightmarketplace.com/
Would really love to get your opinion what can be improved in the website. http://lightmarketplace.com/
Not a lot at your end, honestly. It's a nice showcase. I might try to feature similarly-themed lights from other categories in addition to the in-category similar items (same series when available, same "tone" for more eclectic decorating), but that's about it. There's nothing to "learn"; the site is clean, usable and, well, elegant as it stands.
It's the Amazon experience that kills it, and that's just Amazon being Amazon. The aesthetics have always been bad, and probably always will be. Can't beat them for the whole fulfillment process, though, so unless you're big enough to do the whole thing yourself and never need the discoverability that Amazon brings (the "similar items" search pane probably brings you traffic), then you're kind of stuck with that bit of ugly. It's really too bad they don't offer a way to boutique the place up a bit; not everybody benefits from the same sort of one-size-fits-all bare-bones approach that, say, a discount Chinese photo accessories dealer wants to portray.