I make a mountain out of a mole hill and claim that it is the only hill worth standing on, the epitome of all hills, all lesser hills are but a shadow of the glory of the Hillusness of this hill, that is the one that I'm standing on. In a philosophical sense, this hill is the embodiement of all hills, and thus by standing on this hill, I am the queen of Hills.
I put drugs on your supply of food, and soon I come to the hill, and tell you that you will find a treasure on the center of the earth(including infinite cookies), you believe me because you are drugged and set out on your mission, leaving the hill forever
You give me the hill, as you are losing money on it due to the recession. I get it into a better state and start making money. With that money I put invincible walls all around it and a giant plastic dome that cannot break (but it does have air holes).
You actually trusted a con artist to make you the "invincible walls", and with the first sign of rain from the sky, it breaks into peaces, each slicing you. I am too disgusted to go to such a place, and go and declare a new hill as The Hill.