common people dont notice the BIG difference between linux and windows. They dont use linux because they have always used windows. and next windows always generates a lot of expectation. they think of the new windows like thinking "oh, the next mercedes" or "the next porsche". It will always be better just because its "the next". I think bill and his micro-soft will consolidate the empire with vista. vista looks good, really good. And is only one windows, its like "the one". But what about linux? there are lots of penguins out there, and common people gets confused (penguins are bigger, smaller, stronger, and some of them are really really ugly). Thats so sad....
meanwhile, google provides solutions to you, and what os do you use? who cares!, if you have gmail, and use the google search engine!. But if google gets in the os bussiness, i think they will not build one from scratch (no F1 racing car has been built from scratch since 15 or 20 years, thats really really hard). If googlebot is intelligent, people who did it is more. I think they will not fight directly with the monsters. They will have a slight but powerful solution. Maybe another flavor of the penguin, or a fusion with windows.
While they fight, all I can do is take the 'evangelizer' role and say everybody that windows is not the only OS in the world. And if they ask me "will you fix my computer?" ill say "yeah, i will fix your computer, but i dont want to do it again in the next year, so i will instal you linux" (hehehe)
[[end of my nosense reply]]