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Well as we all know the recent price drop on the XBOX 360 basically makes it the cheapest next-gen console on the market, even cheaper than the Wii (the arcade version). This means that the PS3 is the most expensive console right now on the market and what does that mean for Sony? It means a disaster. People do not want to pay for expensive things, especial gaming systems. Yes, the PS3 may be more than a gaming system, but the consumers don’t want to pay a premium for something that will be cheaper latter on in its life span. So what can Sony do to get them out of this hole that they are in for the holiday season? Well its not as simple as cutting the price tag to something cheaper. Sony has already said that they will not be lowering the price any more this year, so that is out of the question. Well what else can they do beside bring out quality games that they hope that will push the system out the retailers doors? Well they will have to do a couple of things to get to that point where the consumer will take the PS3 home.
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