building back links to your website is the most important factor to get high google ranks
But a google page rank is worth nothing against quality traffic. He should concentrate on getting quality traffic in his niche.
write articles in your niche.
comment on blogs and leave you URL in the website field.
Signatures in messageboards do bring good traffic.
You can also open a lens on squidoo with quality content and put links to your site in the content.
If you twitter write there about your website.
leave links on myspace (x10hosting sites seemed to be blocked here), facebook and other social networking sites.
You can do yahoo answers in your niche or in a niche related to your website. leave your link in the source area of the answer.
work on the seo of your website. make sure your keywords appear in your content.
There are so much ways to promote your website.