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getting them based on cpanel might be true, but keeping them has everything to do with uptime and stability...
I actually think that x10 would get a lot new users even without cpanel, when I signed up cpanel was NOT a major factor to the choice. My main reasons was there were fairly good space and bandwidth, and most importantly NO forced ads, in fact no ads at all required. I tried a few. I stayed on x10 not because of cpanel, though I admit it is a nice tool to have, but because of a helpful community and good support.
I have to agree with LadyAnna. When I first looked for a host I had no idea what any panel was, nonetheless CPanel. I think a good percent of people looking for a free host are in the same position I was, they don't know what they want. They know they want uptime all the time, they know they want everything to be easy and for everything to work just as they expect it. I don't think the staff need to kill themselves looking for a workaround, but if it is at all possible, I think keeping CPanel is one of the little extra benefits that makes X10 a great host.