Yay! I noticed this the first thing when I loaded the website. I had to set up some new things in the Account Panel, but everything looks nice. If you stated the new backend system was supposed to take the load off of the servers a bit, Absolut sure seems to be running quicker. Though yet again my ISP also changed the routing that my connection is taking to the datacenter, so that might have something to do with it as well.
Also, the new site's coding is excellent! My PSP's crappy browser is actually rendering the page the same way Firefox is rendering it on my PC, and it's not choking over it either and it's nice and fast. That means that now when I'm on vacation I'm not sitting there waiting two minutes for the main site to render.